![]() The best support for video in email is on iOS, Apple Mail, Samsung Mail, and Thunderbird. Here’s what email client support currently looks like:Īs you can see, that’s a lot of places where video is not supported. Unfortunately, support for embedded video is limited. And make sure your audience can even play your video in their emails. Make sure you have good video content that addresses a need your subscribers have. Other tests showed a significantly smaller increase over the non-video email.ĭon’t just add a video for adding a video’s sake. Wistia’s test spanned several emails, and their 40.83% increase in click-through rate was only for one of their emails. ![]() And does that format make sense for your message? But you’ve got to make sure the video content you’re sending is content your subscribers are interested in. What’s the goal of your email? If you just want to increase engagement, video may help you.
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